What is sustainability? The planet's ecosystems are deteriorating and the climate is changing. ![]() We are consuming so much, and so quickly, that we are already living far beyond the earth's capacity to support us. And yet nearly a sixth of our fellow humans go to bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. Meanwhile, our globalized world is more interconnected and volatile than ever, making us all more vulnerable. While sustainability is about the future of our society, for today's industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world. The change we need. To endure, we as a society must transform our markets – both how we produce and consume, and the very ways in which we define and measure value and progress. This is a big challenge, and not just for business and economics. It is a call for massive social, political, technological, cultural and behavioral transition. We will need governments to set incentives, targets and rules for a level playing field, civil society actors to hold us to account and to experiment with new ways of delivering social impact, and each of us to take actions in our own lives to reward sustainable business models and to eat, work, travel and play more sustainably. Business is crucial - but we need new ways of doing it. To achieve this transformation, we need the capacity of business to innovate and to execute, meeting market needs swiftly, effectively and on a global scale. To do this in a way that . The successful businesses of tomorrow will be those that lead and create value both inside and outside the walls of the company. ![]() This will mean managing for the long- term as well as the short- term, developing strategies that balance competition and cooperation, designing and delivering products and services that meet social and environmental needs, shifting to more resilient business models based on closed- loop, open- source, peer- to- peer or service- based principles (to name a few), incorporating the true costs of environmental and social resources, and seeing transparency and collaboration as sources of competitive advantage. For these businesses, sustainability means not only eco- efficiency, but also eco- effectiveness. Sustainability is absolutely about marketing and branding – when that means identifying market needs based on long- term prosperity and creating tribes of sustainable consumers. Sustainability needs to be about . Sustainability can also encompass corporate philanthropy – when that philanthropy is strategic. Above all, we believe that for tomorrow's enduring businesses, sustainability will be about making money by meeting real and fundamental human needs. ![]() What’s next. Our vision is a world where all humans have access to healthcare, nutrition, energy, shelter, mobility, education and economic opportunity (Access), where the market system is based on fundamental ethics, inclusive and fair approaches, and transparency (Accountability), where sustainable brands fulfill their promise to deliver goods and services that satisfy societal and individual demand simultaneously (Consumers & Brands), where energy systems power our economy without increasing global temperatures beyond 2. We have made it our mission to inspire transformative business leadership on the sustainability agenda. We invite you to share in this pursuit. Learn more about our work. The classic definition of sustainable development established by the U. N. Brundtland Commission in Our Common Future (1. Sustainable Development Concepts. Design for Sustainability a practical approach for Developing Economies United Nations Environment Programme Division of Technology, Industry and Economics. Environmental Sustainability An Evaluation of World Bank Group. 41 3.11 The Bank and Environmental Governance in Brazil, China, and Africa 47 4.1 Policy. A Perspective on environmental sustainability? A paper for the Victorian Commissioner for Environmental Sustainability This paper was written by. Sustainability is part of everyday life and essential for the future of environmental protection. This site addresses waste management, water and energy conservation. Environmental Sustainability: Definition and. Environmental sustainability is defined as responsible interaction with the environment to avoid depletion. 1 Definitions and Frameworks for Environmental Sustainability in Higher Education By Tarah S.A. Wright Abstract This paper reviews definitions and frameworks for.![]() Environmental Sustainability: A Definition for Environmental Professionals 3 In “Social Sustainability: towards some definitions,” McKenzie identifies several. Environmental Sustainability- A Definition for Environmental Prof.pdf - Download as PDF File (.pdf), Text File (.txt) or read online. SUSTAINABILITY – A DEFINITION HISTORICAL BACKGROUND. John Elkington is the Founder of SustainAbility, a London based environmental consulting company.
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